The Best Examples of 2D Animation: A Comprehensive Guide

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Explore the Best 2D Animation Video Examples

Welcome to our comprehensive guide on 2D animation! Whether you’re a seasoned professional or just getting started, understanding and appreciating the breadth of examples of 2D animation can inspire and inform your own creative journey. In this article, we’ll explore some of the best examples of 2D animation, highlighting their unique qualities and what makes them stand out.

We’ll also dive into the benefits of 2D animation for businesses and why Echo Works is the perfect partner for your animation needs. 2D animation is the perfect solution for everything from explainer videos to TV commercials.

The best 2D Animation Examples

1. Swansea Bay City Deal – 5G Myth Busting by Echo Works

Let’s start with one of our own creations at Echo Works: the 5G Myth Busting animation for Swansea Bay City Deal. This project aimed to address common misconceptions about 5G technology.

Our animation simplifies complex information, making it accessible and engaging. The friendly tone and clear visuals help dispel myths about 5G, showing that it is safe and beneficial for modern connectivity needs. This example of 2D animation is a testament to how effective animation can be in communicating important messages clearly and engagingly.

2. Churngold – 2D Health & Safety Animation by Echo Works

Another excellent example from Echo Works is the health and safety animation we created for Churngold. This project required us to convey crucial safety information in a way that was easy to understand and remember.

Using bright colours, clear character design, and straightforward language, we created an engaging and informative animation. This example demonstrates how 2D animation can be used effectively in corporate settings to enhance understanding and compliance.

3. Honda “Paper”

Honda’s “Paper” is a stunning piece of animation that takes viewers on a journey through Honda’s history. This stop-motion-style animation uses paper illustrations to create a visually captivating story.

The seamless transitions and intricate details make it an unforgettable piece. This example of 2D animation shows the power of creativity and craftsmanship in bringing a brand’s history to life. This is one of the best examples of 2D animation using stop motion.

4. Swiggy

Swiggy’s animations are known for their vibrant colours and playful style. Their promotional videos use 2D animation to showcase the convenience and speed of their food delivery service.

The use of exaggerated movements and lively characters makes the animations entertaining and memorable. Swiggy’s approach is a great example of how 2D animation can enhance brand identity and engage customers.

5. McDonald’s – Drive Thru Car Free Day

McDonald’s animation for their Drive Thru Car Free Day campaign is another excellent example of 2D animation used effectively for marketing. The animation combines simple yet appealing graphics with a clear message, encouraging customers to participate in the campaign.

This example highlights how 2D animation can be used to promote social responsibility and environmental awareness in a fun and engaging way.

6. CoronaVirus

The Coronavirus animation by the World Health Organization is a powerful tool for public health communication. This animation uses clear, straightforward visuals to explain how the virus spreads and how to prevent infection.

The simplicity of the animation makes the information accessible to a broad audience, demonstrating the role of 2D animation in education and public awareness. We think that this is one of the great examples of 2D animation showing how it can be used to educate people on tough-to-talk-about subjects.

7. HubSpot CMS

HubSpot’s CMS explainer video is a perfect example of using 2D animation to simplify complex concepts. The animation breaks down the features and benefits of HubSpot’s CMS in an easy-to-understand format.

The clean design and logical flow of information make it an effective tool for both marketing and education.

8. Freighty

Freighty’s 2D animation video uses a minimalist style to explain their services. The animation focuses on clear, concise visuals that support the voiceover, making the information easy to digest.

This approach is one of the most perfect examples of 2D animation and how it can be used for explainer videos, ensuring that viewers quickly grasp the key points.

9. Slack

Slack’s animations are known for their sleek, professional style. Their explainer videos use 2D animation to demonstrate how the platform can enhance team communication and productivity.

The use of clean lines and professional design elements makes these animations particularly appealing to corporate audiences.

10. Google Cloud – Navigating AI

Google Cloud’s “Navigating AI” animation is a sophisticated example of 2D animation used to explain advanced technology concepts. The animation combines detailed illustrations with clear explanations, making complex AI topics accessible to a wider audience.

This example shows how 2D animation can bridge the gap between technical jargon and general understanding.

11. Prophesee

Prophesee’s 2D animation introduces their breakthrough event-based vision technology. The animation uses a futuristic style to match the innovative nature of their product.

The dynamic visuals and engaging narrative effectively capture the viewer’s attention, making it a standout example of how 2D animation can be used to showcase cutting-edge technology.

12. Amazon Smart Home

Amazon’s Smart Home animation provides a glimpse into the future of home automation. The animation uses sleek, modern visuals to demonstrate how Amazon’s smart devices can create a connected home environment.

This example highlights how 2D animation can be used to visualize complex systems in a simple and engaging way.

13. Vidico x Spotify – Advertising Academy

Vidico’s collaboration with Spotify resulted in a vibrant 2D animation for the Advertising Academy. The animation uses bold colours and dynamic characters to explain the benefits of Spotify’s advertising platform.

This example showcases how 2D animation can be used to make educational content more engaging and visually appealing.

14. Down the Rabbit Hole

“Down the Rabbit Hole” is a creative animation that takes viewers on a whimsical journey. The animation’s imaginative style and unique storytelling make it an unforgettable piece.

This example demonstrates how 2D animation can be used to push creative boundaries and captivate audiences.

15. MailChimp: Introducing Facebook Ads

MailChimp’s animation for introducing Facebook Ads is a clear and concise explainer video. The animation uses simple graphics and a friendly tone to explain how businesses can use Facebook Ads through MailChimp.

This example of 2D animation is effective in making digital marketing tools accessible to small business owners.

16. CMYK

CMYK’s 2D animation stands out for its artistic approach. The animation uses a mix of bold colours and abstract shapes to create a visually stunning piece.

This example shows how 2D animation can be used as a form of artistic expression, pushing the limits of traditional animation styles.

17. Etsy Plus

Etsy’s 2D animation for their Plus service highlights the benefits of upgrading to Etsy Plus. The animation uses a playful and colourful style to keep viewers engaged while explaining the features of the service.

This example demonstrates how 2D animation can be used to effectively market premium services.

18. GQueues Explainer – A Digital 2D Animation Example

GQueues’ explainer video uses digital 2D animation to break down their task management tool. The animation’s clean and straightforward style helps convey the functionality and benefits of GQueues.

This example is a great illustration of how 2D animation can simplify complex products and services.

19. DECHEN – A Classical Hand-Drawn 2D Animation Example

DECHEN’s animation is a beautiful example of classical hand-drawn 2D animation. The detailed illustrations and smooth movements create a captivating visual experience. This example shows the timeless appeal of traditional animation techniques in the digital age.

20. Chillhop Music – A Loop 2D Animation Example in a Trippy Style

Chillhop Music’s loop animation uses a trippy, psychedelic style to create an immersive visual experience. The continuous loop and vibrant colours make it perfect for music videos and background visuals.

This example demonstrates the versatility of 2D animation in creating engaging content for different media.

Benefits of 2D Animation for Your Business

Now that we’ve explored some fantastic examples of 2D animation, let’s delve into the benefits of using 2D animation for your business.

Enhance Brand Engagement

One of the primary benefits of 2D animation is its ability to enhance brand engagement. Animated videos are more likely to capture and retain viewers’ attention compared to static images or text. They can convey complex messages in an entertaining and easily digestible format, making them an excellent tool for marketing and communication.

Simplify Complex Concepts

2D animation is incredibly effective at simplifying complex concepts. Through the use of clear visuals and straightforward narratives, animation can break down intricate ideas into manageable parts. This is particularly useful in industries like technology, healthcare, and finance, where products and services often require detailed explanations.

Cost-Effective Production

Compared to 3D animation and live-action videos, 2D animation is generally more cost-effective to produce. It requires fewer resources and can be created more quickly, making it an ideal choice for businesses with limited budgets or tight deadlines. Despite its lower cost, 2D animation can still deliver high-quality, professional results.

Wide Range of Creative Styles

2D animation offers a wide range of creative styles to choose from. Whether you prefer a minimalist, modern look or a detailed, hand-drawn style, there’s a 2D animation approach that can match your brand’s aesthetic. This flexibility allows you to create unique and memorable content that stands out in a crowded marketplace.

Quick Turnaround Times

Another advantage of 2D animation is its relatively quick turnaround times. Once the initial design and storyboard are approved, the animation process can move swiftly. This makes 2D animation a practical solution for campaigns or projects that require rapid deployment.

Why Choose Echo Works for Your 2D Animation Needs

At Echo Works, we pride ourselves on delivering outstanding quality and creativity in every project we undertake. Here’s why you should choose us for your 2D animation needs:


Outstanding Quality and Creativity

Our team of talented animators and designers is dedicated to producing top-notch animations that not only meet but exceed client expectations. We pay close attention to detail, ensuring that every frame is meticulously crafted to deliver a visually stunning and engaging final product.

Experienced and Expert Team

With years of experience in the animation industry, our team brings a wealth of knowledge and expertise to each project. We stay updated with the latest trends and techniques in 2D animation, ensuring that our clients benefit from cutting-edge solutions and innovative approaches.

Transparent and Competitive Pricing

At Echo Works, we believe in transparency and fairness when it comes to pricing. We provide detailed quotes upfront, so you know exactly what to expect. Our competitive rates ensure that you receive exceptional value for your investment, without any hidden costs.

Proven Track Record with Successful Projects

Our portfolio speaks for itself. We have successfully completed numerous projects across various industries, consistently delivering high-quality animations that achieve our clients’ goals. From explainer videos and promotional content to educational animations and corporate communications, our work has made a significant impact.

Contact Us for a Free Consultation

Reach out to us today for a free consultation. We’d love to discuss your project and how we can help you achieve your goals with our expert animation services.

See More of Our Work on Our Portfolio Page

Explore our portfolio to see more examples of our work and get inspired by the diverse range of projects we’ve completed.

Follow Us on Social Media for the Latest Updates

Stay connected with us on social media to keep up with our latest projects, industry insights, and exciting updates from Echo Works.

Thank you for reading! We look forward to creating something amazing with you.

Frequently Asked Questions (FAQs)

To help you understand more about 2D animation and how it can benefit your business, here are some frequently asked questions:

What is 2D Animation?

2D animation involves creating movement in a two-dimensional space. This includes characters, objects, and backgrounds drawn and animated in a flat, two-dimensional environment. Unlike 3D animation, which adds depth and volume, 2D animation focuses on width and height, creating a more stylized and traditional look.

How is 2D Animation Created?

The process of creating 2D animation typically involves several key steps:

  1. Concept and Script: Developing the story, dialogue, and overall concept.
  2. Storyboarding: Sketching out the scenes to visualize the flow and sequence of the animation.
  3. Design: Creating detailed designs for characters, backgrounds, and other elements.
  4. Animation: Bringing the designs to life through keyframe animation, where key movements are drawn first and in-between frames are filled in.
  5. Post-Production: Adding final touches, such as sound effects, voiceovers, and music.

What are the Advantages of Using 2D Animation?

2D animation offers several advantages, including:

  1. Cost-Effectiveness: Generally more affordable to produce than 3D animation.
  2. Simplicity and Clarity: Ideal for explaining complex concepts in a clear and engaging way.
  3. Versatility: Suitable for a wide range of applications, from marketing and education to entertainment and corporate communication.
  4. Quick Production Time: Faster to produce compared to other types of animation, making it ideal for projects with tight deadlines.

How Can Echo Works Help with My 2D Animation Project?

Echo Works specialises in creating high-quality 2D animations tailored to your specific needs. Our team works closely with you from concept to completion, ensuring that your vision is brought to life in the most effective and engaging way.

Whether you need an explainer video, a promotional animation, or educational content, we have the expertise to deliver exceptional results.

What is the Typical Timeline for a 2D Animation Project?

The timeline for a 2D animation project can vary depending on the complexity and length of the animation. On average, a short explainer video can take anywhere from 4 to 8 weeks to complete.

This includes time for concept development, storyboarding, design, animation, and post-production. We work efficiently to ensure timely delivery while maintaining high-quality standards.

How Much Does a 2D Animation Cost?

The cost of a 2D animation project depends on several factors, including the length of the animation, the level of detail required, and any additional services such as voiceover or sound effects.

At Echo Works, we provide customized quotes based on your specific needs and budget. Our goal is to deliver exceptional value and ensure that you get the most out of your investment.

Enjoyed this blog? Here are a few more.

Enjoyed this blog? Here are a few more.

DECHEN’s animation is a beautiful example of classical hand-drawn 2D animation. The detailed illustrations and smooth movements create a captivating visual experience.

This example shows the timeless appeal of traditional animation techniques in the digital age.

Enjoyed this blog? Here are a few more.

Enjoyed this blog? Here are a few more.