Podcast case study
Brand to Scale: turning founder conversations into warm leads.
How Echo Works helped Alchemy launch a strategic podcast designed to build visibility, authority and better conversations with growth-focused business leaders.
A strategic founder-led podcast that turned guest conversations into 100,000 impressions and 11 high-value relationships.
The challenge
A new studio needed a better way to get visible.
Alchemy is a branding and creative consultancy helping businesses grow through stronger brand strategy, creative direction and marketing assets.
As a new studio, Alchemy needed to increase visibility, build credibility and create warmer conversations with the types of businesses they wanted to work with.
They wanted to reach business owners and leaders who were thinking about growth, brand, marketing and creative transformation, but they did not want to rely only on cold outreach or traditional sales tactics.
They needed a way to:
- Increase brand awareness in a competitive creative market
- Create commercial conversations with growth-focused businesses
- Build authority around branding, creativity and business growth
- Generate regular content for YouTube, audio platforms and social media
- Start better relationships with potential clients in a natural way
The strategy
Use the podcast as the reason to start the conversation.
Our strategy was to define Alchemy’s ideal client profile and use the podcast to invite those people into deeper one-to-one conversations.
The show was positioned around honest conversations about the wins, failures and lessons that come with building a business. This created a format that felt natural, generous and valuable for the guest, while also helping Alchemy build relationships with people in their target market.
Instead of using the podcast as a direct sales tool, we used it as a relationship-building and authority-building platform.
Each guest conversation created multiple content opportunities, including the full podcast episode, YouTube content, audio content, short-form clips and social media posts.
The system
One recording. Multiple content assets. Better relationships.
Define the right guests
We helped shape the ideal client profile so the podcast could focus on the people Alchemy actually wanted to build relationships with.
Create deeper conversations
The podcast gave Alchemy a reason to have honest, thoughtful conversations that go far beyond a normal sales pitch.
Turn episodes into content
Each episode became a source of long-form video, audio content, short clips, social posts and ongoing brand visibility.
What we delivered
Strategy, outreach, production and publishing.
Echo Works managed the podcast as a full content system, not just a one-off recording. The work covered the thinking behind the show, the guest journey, the production process and the content distribution after each episode.
Strategy and positioning
- Podcast strategy
- Ideal client profile development
- Guest targeting
- Show positioning
Guest and episode production
- Guest outreach and booking
- Guest preparation
- Recording support
- Podcast editing
Publishing and distribution
- YouTube SEO
- Podcast SEO
- Audio and video publishing
- Social clips and monthly reporting
The results
A podcast built for visibility, authority and high-value conversations.
Brand to Scale helped Alchemy create a more valuable route into conversations with potential clients, while also building a regular stream of long-form and short-form content.
The impact
More than content. A warmer route into the market.
For Alchemy, the podcast created a much warmer and more valuable way to connect with potential clients.
Rather than sending a cold sales message, the podcast allowed them to invite people into a thoughtful conversation about business, growth, brand and creative challenges.
It also gave them a repeatable content system. One podcast recording can be turned into weeks or months of useful content across YouTube, audio platforms and social media.
The more episodes Alchemy produces, the stronger the format becomes. The hosts become more confident, the content improves, and the brand continues to build authority in its market.
Podcast-led lead generation
Want to turn your ideal clients into podcast guests?
We help B2B businesses use podcasts to create better conversations, build authority and turn one recording into a full content system.