Podcast case study
Humanising IT: building visibility as the go-to ITSM experts.
How Echo Works helped HIT Global grow awareness through expert-led podcast content, stronger publishing systems and YouTube SEO designed to reach people interested in IT service management.
An expert-led podcast and YouTube SEO strategy that helped HIT Global build visibility in the ITSM space with 3,000 views in just 3 months.
The challenge
An ITSM consultancy needed better visibility with the right audience.
HIT Global helps organisations improve their IT service management processes and wanted a better way to build authority around that expertise.
They needed more exposure to people interested in ITSM, as well as companies looking to appoint an ITSM specialist.
Like many consultancies in specialist sectors, they had the expertise but needed a clearer content strategy and a stronger format to help that expertise travel further.
They needed a way to:
- Increase visibility in the ITSM space
- Build authority around people, process and service management
- Amplify the brand through conversations with recognised experts
- Create regular long-form and short-form content
- Reach organisations looking for specialist ITSM support
The strategy
Use expert-led content and YouTube SEO to grow awareness.
For HIT Global, the strategy centred on producing a high-end podcast that could amplify the brand while also giving industry experts a platform to share useful insight.
The show was positioned to support HIT Global as the go-to ITSM experts. Topics were chosen to fit the specialist knowledge of each guest, which meant every conversation could explore relevant themes while still feeling natural and genuinely useful.
Alongside production and publishing, YouTube SEO played a key role. The goal was not just to make episodes look polished, but to make them more discoverable by people already interested in IT service management.
This helped turn the podcast into both a thought leadership asset and an awareness-building content engine.
The system
One expert conversation. More authority. More visibility.
Choose expert-led topics
Each episode topic was shaped around the expertise of the guest so the content felt relevant, current and valuable to the ITSM audience.
Produce authority content
Every recording became a polished long-form episode designed to strengthen HIT Global’s positioning as a trusted voice in ITSM.
Optimise and distribute
The content was published across YouTube, audio and social channels, with YouTube SEO helping the episodes reach a wider relevant audience.
What we delivered
Production, publishing and visibility support.
Echo Works supported HIT Global by turning each recording into a finished content asset that could be published, distributed and discovered more effectively. The focus was not just editing, but building a repeatable system for visibility.
Strategy and content direction
- Podcast strategy
- Content planning
- Topic shaping around guest expertise
- Channel-focused visibility planning
Editing and publishing
- Podcast editing
- Episode publishing
- Audio platform distribution
- YouTube upload support
SEO and content distribution
- YouTube SEO strategy
- Social content creation
- Social channel publishing
- Monthly reporting
The results
A podcast built to increase ITSM visibility and authority.
In the last 3 months, Humanising IT has helped HIT Global build stronger visibility across podcast, YouTube and social channels, while creating a more consistent stream of expert-led thought leadership content.
The impact
More than a podcast. A stronger platform for ITSM expertise.
For HIT Global, the podcast created a more consistent and more visible way to share expertise with the people they actually want to reach.
It gave the brand a platform to explore real ITSM challenges and ideas in a format that feels more engaging than a sales message or static piece of content.
It also created a repeatable content system. Every episode can be turned into long-form video, audio content and short-form clips that continue building awareness after the recording is finished.
As the show grows, the content becomes more useful, the host becomes more confident and the brand becomes more clearly associated with practical, human-centred ITSM insight.
Podcast-led lead generation
Want to build authority with a podcast your audience will actually watch?
We help B2B businesses use podcasts to increase visibility, build stronger positioning and turn one recording into a full content system.