Llanelli Motor Company TV Advert
Llanelli Motor Company TV Advert
Project details
Llanelli Motor Company (LMC)
Llanelli Motor Company (LMC) approached our agency with the request to create a standout TV advertisement that deviates from typical second-hand car commercials.
Our creative team conceptualised and developed a 3D animation that reconstructed LMC’s showroom and featured a character modelled after the famous Welsh international rugby player, Ryan Jones.
Notably, Ryan Jones also provided the voiceover for his animated character, enhancing the personal touch and appeal of the ad.
The advert was delivered through Sky AdSmart and targeted the South and South West of Wales.
The innovative approach of integrating a beloved sports figure into the ad resonated well with the audience, leading to a highly successful campaign.
The advert’s distinctiveness and engaging content significantly boosted LMC’s visibility and appeal in the competitive second-hand car market.
Due to its overwhelming success, LMC decided to run the advertisement for a second round, reaffirming the effectiveness of creative and culturally relevant marketing strategies.
What our client had to say about us
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