Podcast case study
The Value Creation Mindset: creating conversations with senior decision-makers.
How Echo Works helped Modularis launch a strategic podcast designed to build visibility, authority and deeper conversations with companies looking to modernise and digitise their offering.
A strategic thought leadership podcast that turned expert conversations into 20,000 impressions and 7 high-value relationships.
The challenge
A specialist technology business needed better access to senior audiences.
Modularis is a digital development and product digitisation business helping companies modernise their products, services and internal processes.
Modularis wanted more exposure to C-suite audiences within corporate organisations looking to adopt new digital tools and modernise their offering.
They had valuable expertise, but needed a clearer strategy for turning that expertise into regular content and meaningful conversations with the right people.
They needed a way to:
- Increase brand awareness in a specialist technology market
- Create high-value conversations with senior decision-makers
- Build authority around value creation, innovation and digital transformation
- Generate regular content for YouTube, audio platforms and social media
- Start better relationships with companies looking to modernise or digitise
The strategy
Use the podcast to open conversations around value creation.
Our strategy was to define Modularis’ ideal client profile and use the podcast to invite those people into deeper one-to-one conversations.
The show was positioned around how businesses create meaningful value for customers, stakeholders and teams. This created a format that felt useful and credible for senior guests, while helping Modularis build relationships with people in and around its target market.
Instead of using the podcast as a direct sales tool, we used it as a relationship-building and authority-building platform.
Each guest conversation created multiple content opportunities, including the full podcast episode, YouTube content, audio content, short-form clips and social media posts.
The system
One expert conversation. Multiple content assets. Better visibility.
Define the right guests
We helped shape the ideal client profile so the podcast could focus on the senior people Modularis wanted to build relationships with.
Create deeper conversations
The podcast gave Modularis a reason to have thoughtful conversations about value creation, innovation and digital transformation.
Turn episodes into content
Each episode became a source of long-form video, audio content, short clips, social posts and ongoing brand visibility.
What we delivered
Strategy, outreach, production and publishing.
Echo Works managed the podcast as a full content system, not just a one-off recording. The work covered the thinking behind the show, the guest journey, the production process and the content distribution after each episode.
Strategy and positioning
- Podcast strategy
- Ideal client profile development
- Guest targeting
- Show positioning
Guest and episode production
- Guest outreach and booking
- Guest preparation
- Recording support
- Podcast editing
Publishing and distribution
- YouTube SEO
- Podcast SEO
- Audio and video publishing
- Social clips and monthly reporting
The results
A podcast built for value-led conversations and senior-level visibility.
The Value Creation Mindset helped Modularis create a more valuable route into conversations with senior audiences, while also building a regular stream of long-form and short-form content.
The impact
More than content. A stronger route into senior conversations.
For Modularis, the podcast created a much warmer and more valuable way to connect with senior decision-makers and digital transformation audiences.
Rather than sending a cold sales message, the podcast allowed them to invite people into a thoughtful conversation about business value, customer outcomes, innovation and modernisation.
It also gave them a repeatable content system. One podcast recording can be turned into weeks or months of useful content across YouTube, audio platforms and social media.
The more episodes Modularis produces, the stronger the format becomes. The conversations create useful insight, the content continues to build visibility, and the brand becomes more closely associated with value creation and digital change.
Podcast-led lead generation
Want to turn your ideal clients into podcast guests?
We help B2B businesses use podcasts to reach senior decision-makers, create better conversations and turn one recording into a full content system.