Nathaniel Cars MG

Nathaniel Cars, in association with MG, tasked us with creating a promotional video to highlight the launch of their new electric sports car.

The concept was to document a daring road trip from their dealership in Bridgend to China, showcasing the car’s performance across diverse landscapes and conditions.

Our objective was to craft a dynamic video that captured the essence of adventure and innovation, encouraging viewers to engage with the brand during this high-profile PR stunt.

The promo video was a resounding success, shared widely across all of Nathaniel Cars’ and MG’s social media platforms.

It played a crucial role in driving engagement and increasing visibility for the PR stunt, with viewers captivated by the journey and the capabilities of the new electric sports car.

The video’s impact was profound, resulting in significant social media interaction and buzz, thereby solidifying the car’s launch as a landmark event in the automotive industry.