New York University of Abu Dhabi (NYUAD)

NYUAD commissioned our agency to create a compelling series of videos and images tailored for their social media platforms, with the aim of encouraging students to apply for their post-graduate courses.

The campaign needed to resonate with a diverse international audience and was thus created in both English and Arabic.

The content was designed to be versatile, suitable for both organic social media outreach and paid advertising campaigns, ensuring maximum reach and engagement.

The campaign was a resounding success, significantly boosting NYUAD’s visibility and appeal among prospective postgraduate students.

The dual-language approach effectively reached a broad audience, enhancing engagement across different demographics.

The videos and images were instrumental in driving applications, demonstrating the power of well-crafted, culturally attuned social media content.

As a result of the campaign’s success, NYUAD has seen a notable increase in interest and applications for their postgraduate courses.