Pure Storage

Pure Storage tasked us with the challenge of simplifying the complex topic of their cloud storage solutions through an engaging and innovative format.

We created a 360-degree 3D explainer video set in a visually striking winter environment filled with green trees, symbolising the company’s commitment to eco-friendly policies.

As the camera pans around the serene landscape, a voice-over details the benefits of using Pure Storage’s platform, culminating at a large dome arena. This immersive space allows viewers to choose to explore additional content, enhancing interactive learning and engagement.

The video premiered at Pure Storage’s flagship event in New York, captivating an audience of over 10,000 attendees.

The launch was a resounding success, with the video subsequently gaining significant traction on social media platforms.

It continues to serve as an effective tool in Pure Storage’s corporate communications, helping to elucidate their complex cloud solutions to a global audience in an accessible and memorable format.