SeRP (Secure eResearch Platform)

SeRP, a data collecting and handling organisation managed by several universities, engaged our agency to create a dynamic 3D explainer animation.

The objective was to effectively communicate their process of collecting and distributing anonymised data for research purposes.

The animation needed to reassure viewers that the data is completely devoid of personal details, emphasising its use solely for advancing research.

The challenge was to convey these complex data processes in a clear, engaging, and visually appealing manner.

The 3D explainer animation has become an integral part of SeRP’s communication strategy.

It is extensively used across their social media platforms, on their website, and during events to provide a clear understanding of their operations.

The animation has successfully communicated the safety and purpose of SeRP’s data handling, increasing transparency and trust among researchers and the general public.

Due to its effectiveness and engaging nature, the video has gained substantial traction, proving to be a vital tool in SeRP’s advertising and educational efforts.