White-labelled webinar case study
Helping an agency generate 250 leads through webinars.
How Echo Works supported a marketing and advertising agency behind the scenes, helping them deliver a webinar-led campaign that created more inbound leads for their sales team.
A white-labelled webinar campaign that helped an agency generate 250 leads in 6 months while strengthening its lead generation offer.
The challenge
An agency needed more inbound leads from focused campaign activity.
The agency wanted to increase sales and lead generation through marketing and advertising activity, but needed a stronger way to create inbound leads at scale.
They had teams with different sales priorities and areas of expertise, but needed a repeatable campaign format that could attract relevant prospects and give the sales team more people to follow up with.
Because the work was delivered white-labelled, Echo Works needed to support the campaign behind the scenes while keeping the agency’s client-facing brand and relationship intact.
They needed a way to:
- Generate more inbound leads for the sales team
- Turn one piece of content into a larger lead generation campaign
- Support different teams with focused webinar topics
- Educate prospects while positioning the agency as the expert
- Deliver everything smoothly under the agency’s own brand
The strategy
Use webinars to create mass leads from one valuable content asset.
The strategy was to use webinars as a scalable lead generation channel for the agency’s sales and marketing priorities.
Topics were chosen based on sales needs. For example, if a specific team needed more leads, the webinar would be shaped around a topic that appealed to that audience and their buying challenges.
Each webinar was built around a host and at least one subject matter specialist, allowing the agency to demonstrate expertise while giving attendees a useful reason to register, attend and engage.
Echo Works supported the wider funnel, including email campaigns, HubSpot integration, webinar production, editing and distribution, all while working as a white-labelled production and strategy partner.
The system
One webinar campaign. More leads. A clearer sales follow-up.
Choose sales-led topics
Webinar topics were chosen around the agency’s commercial priorities, helping each campaign attract the right type of prospect.
Produce expert sessions
Each session gave the agency a way to educate the audience, showcase specialist expertise and create a stronger reason for prospects to engage.
Capture and nurture
The campaign connected registration, email activity and CRM support, giving the sales team a clearer pool of warmer leads to follow up with.
What we delivered
White-labelled webinar strategy, production and campaign support.
Echo Works worked behind the scenes to support the agency’s webinar campaign, helping turn subject matter expertise into a lead generation system that could be delivered under the agency’s own brand.
Webinar strategy
- Webinar campaign strategy
- Topic planning around sales priorities
- Speaker and session structure
- Education-led positioning
Campaign setup
- Email campaigns
- HubSpot integration
- Registration journey support
- Lead capture setup
Production and distribution
- Live webinar production
- Producer support and troubleshooting
- Webinar editing
- Webinar distribution
The results
A white-labelled webinar campaign that generated 250 leads in 6 months.
The campaign helped the agency create a stronger inbound lead generation channel while giving the sales team more relevant prospects to follow up with.
The impact
More than a webinar. A lead generation service the agency could offer confidently.
For the agency, the webinar campaign created a more focused way to generate leads and support specific sales priorities across the business.
Instead of relying only on one-off marketing activity, the agency could use educational webinars to attract relevant prospects, demonstrate expertise and create follow-up opportunities for the sales team.
The white-labelled approach meant Echo Works could support the strategy, setup and production behind the scenes without disrupting the agency’s own brand experience.
The result was a repeatable campaign model that helped the agency turn expertise into lead data, content and warmer commercial conversations.
White-label webinar production
Need a white-label webinar partner?
We help agencies plan, produce and deliver webinar campaigns under their own brand, creating useful content and warmer leads for their clients or internal sales teams.