Lead generation diagnostic

1) Do you have a single, clear ICP with 3 to 5 firmographics and pain points defined?

Yes No

2) Are your ads, landing pages, and emails aligned to the same promise and language?

Yes No

3) Do you run at least two channels at the same time to avoid single channel risk?

Yes No

4) Do your campaigns drive to a dedicated landing page with one primary CTA?

Yes No

5) Do you have conversion tracking set up for forms, calls, and bookings?

Yes No

6) Do you respond to new enquiries within 10 minutes during working hours?

Yes No

7) Do you run automated nurture (email or SMS) for at least 30 days?

Yes No

8) Do you test at least one new creative or audience every week?

Yes No

9) Do you review pipeline conversion rates every two weeks?

Yes No

10) Do you use a CRM with defined pipeline stages?

Yes No

11) Do you use a booking tool to reduce back and forth?

Yes No

12) Do you publish SEO content or make site improvements at least monthly?

Yes No

13) Do you have a documented 90 day plan with weekly actions?

Yes No

14) Do you define negative qualifiers so sales avoids poor fit leads?

Yes No

15) Is your lead flow steady month to month rather than feast or famine?

Yes No